2023
BlueSky Logo
Entrant
bohan
Category
Advertising - Logo
Client's Name
BlueCross BlueShield of Tennessee
Country / Region
United States
Launched in 2021, BlueSky Institute is a partnership between BlueCross BlueShield of Tennessee (BCBST) and East Tennessee State University (ETSU). While maintaining BCBST branding, the BlueSky logo was designed to bring together technology, healthcare, and community.
BlueSky Institute students take classes at the BCBST headquarters in Chattanooga, where they work on real-world projects and are mentored by BlueCross technology team members. Qualified graduates can earn a job offer from BlueCross upon successful completion of the program.
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Brochure
Country / Region
United States
Entrant
Toaster Inc
Category
Experimental & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant
Swisslog Healthcare
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Marketing Campaign - Communications Campaign
Country / Region
United States