2026

Dacudi Phosphatidylserine Flavored Beverage

Entrant

Germany Batiyus Health Food Limited

Category

Product Design - Design for Society

Client's Name

Country / Region

Hong Kong SAR

This product represents a locally driven, population-specific innovation in cognitive wellness beverages, developed in response to the high academic pressure faced by Chinese adolescents.

Its originality lies in the first-of-its-kind “PS + DHA” synergistic formulation within a ready-to-drink functional beverage format. By combining phosphatidylserine (PS) and algal-derived DHA, the product establishes a dual mechanism of brain nutrition supply and neural regulation, forming a closed-loop approach to cognitive support:

PS supports neuronal membrane function and efficient information transmission

DHA provides structural support for brain development and neural signaling

This core is further complemented by GABA, walnut peptide, N-acetylneuraminic acid, B vitamins, and minerals, enabling a balanced support system that addresses cognitive fatigue and emotional tension without stimulation or dependency.

Unlike traditional “energy” or “memory-boosting” drinks, this product is designed to help adolescents maintain stability and resilience under sustained academic stress, rather than seeking short-term performance spikes.

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Entrant

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Category

Marketing Campaign - Digital Marketing Campaign

Country / Region

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Entrant

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Category

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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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