Breaking The 4th Wall: Day in the Life of a Social Media Manager

Running a hospital’s social media isn’t just about posting pictures or trying to recreate trending TikTok videos (which too often fall flat). In healthcare, we get to capture moments that most people never see — including incredible procedures performed by some of the world’s best surgeons.

Filming in the operating room has been one of the true highlights of my career. I’m asked about it constantly, whether it’s friends and family curious about what I do, or even the surgeons themselves who want to know what to expect when I ask to film one of their cases for social.

Breaking the fourth wall with a “Day in the Life” video about my social media work was a fun and unique story to tell our audience — and, unlike many trending videos that fall flat, it resonated. It was also a great way to show my friends that, yes, this is actually my job.