2026
A Single Mom by Choice
Entrant
Northwell Health
Category
Social Media - Storytelling
Client's Name
Katz Institute for Women's Health
Country / Region
United States
Andrea always knew she wanted to be a mom. When she reached her late 30s and hadn’t met the right partner, she decided to put love on hold and pursue parenthood on her own.
She went through several fertility treatments, including two that ended in loss. Her doctor, Christine Mullin, MD, director of IVF at Northwell Health Fertility, later recommended IVF using the eggs Andrea froze years earlier. That single IVF cycle became the one that brought her daughter, Chiara, into the world.
This is her story.
Credits
Entrant
Core Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Hunan Nobel Life Sciences Research Institute Co., Ltd.
Category
Branded Content - Healthcare & Pharma
Country / Region
China
Entrant
UPMC Health Plan, Insurance Services Division
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant
Guangzhou Rui Jian Hu Dong Biotechnology Co., Ltd.
Category
Product Design - Medical Devices
Country / Region
China