2026
Smooth As SILK Campaign
Entrant
VIVO Agency
Category
Marketing Campaign - Product Launch
Client's Name
Johnson & Johnson
Country / Region
United States
Johnson & Johnson Vision has a lasting legacy in refractive surgery. But the launch of ELITA, a next-generation femtosecond platform engineered for a new procedure, SILK (Smooth Incision Lenticular Keratomileusis), wasn't just a product introduction. It was an opportunity to redefine what surgeons and patients could expect from the refractive experience entirely.
Entrant
Newsam International Trade Co., Limited
Category
Future Innovation Design - Product & Technology Design Innovation
Country / Region
Hong Kong SAR
Entrant
Precision AQ
Category
Advertising - Website
Country / Region
United States
Entrant
Naiture Longevity Limited
Category
Branded Content - Healthcare & Pharma
Country / Region
Hong Kong SAR
Entrant
DERMAVIVA INTERNATIONAL PTE LTD
Category
Outstanding Healthcare Achievements - Outstanding Women in Wellness
Country / Region
Singapore