2026
Smooth As SILK Campaign
Entrant
VIVO Agency
Category
Marketing Campaign - Product Launch
Client's Name
Johnson & Johnson
Country / Region
United States
Johnson & Johnson Vision has a lasting legacy in refractive surgery. But the launch of ELITA, a next-generation femtosecond platform engineered for a new procedure, SILK (Smooth Incision Lenticular Keratomileusis), wasn't just a product introduction. It was an opportunity to redefine what surgeons and patients could expect from the refractive experience entirely.
Entrant
American Kidney Fund
Category
Provider & Services - Health and Fitness
Country / Region
United States
Entrant
CIIMBIO (SUZHOU) Co., Ltd.
Category
Product Design - Sleep & Respiratory Care
Country / Region
China
Entrant
Zhejiang Zhiqi Biotechnology Co., Ltd.
Category
Advertising - Packaging
Country / Region
China
Entrant
SFC Group
Category
Advertising - Brand & Corporate Identity
Country / Region
United States