navify customer launch video

Symphony of Innovation 

   Launching a healthcare brand by hitting all the right notes. 

Challenge  

Historically, Roche’s digital solutions and products have been siloed, with distinct branding and messaging causing confusion both internally and for customers. Internal teams are used to working in silos and are protective of the work they’ve put into building their own individual brands. So when rebranding, many considered it a costly operational hassle, undermining the legacy of their established brand names. Our task was to introduce this brand to the world, succinctly communicate why navify exists and why internal teams should care.   

 

Inspiration 

We needed to build internal belief that navify provides strength in numbers. Joining the navify brand doesn’t diminish their efforts or achievements - it amplifies them. 


Idea 

We had to get personal to give our message the best chance to resonate. What could be more personal than music? The “Symphony of Innovation” was born. 

The new navify brand unites these different products under a single mission, allowing Roche to establish itself as an innovative leader in digital healthcare. We brought our idea to life in a video illustrating how the navify brand is a like a beautifully intricate piece of music. A symphony composed of different elements, representing the different teams now united under the navify brand, made more inspiring when combined and perfectly in sync – together, giving innovative digital healthcare a voice too powerful to ignore.