2023
2021 UPMC Health Plan Flu Shot Social Media Campaign
Entrant
UPMC Health Plan, Insurance Services Division
Category
Social Media - Ad Campaign
Client's Name
UPMC Health Plan Insurance Services Division
Country / Region
United States
UPMC Health Plan created a development of organic social media posts to promote flu shots during the 2021 flu season. These posts include unique in-house illustrations to increase member usage of select preventive care services ultimately increasing member engagement during the benefit year.
Credits
Entrant
Innovation Protocol
Category
Website - Health Care Services
Country / Region
United States
Entrant
AML Communications Limited
Category
Advertising - Billboard
Country / Region
United Kingdom
Entrant
Myovant Sciences
Category
Strategic Program - Healthcare Campaign
Country / Region
United States
Entrant
Love Communications
Category
Integrated Marketing - Product Branding
Country / Region
United States