2026
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Client's Name
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Developed specifically for infants and toddlers aged 9–36 months, these shrimp puffs address common challenges found in conventional children’s snacks, including limited nutritional value, complex ingredient formulations, and inconsistent safety standards. Guided by the principles of enhanced nutrition, clean-label safety, and science-based feeding, the product delivers a new generation of complementary food that combines health benefits with everyday convenience. The recipe contains more than 42% South American white shrimp meat, providing a naturally rich shrimp flavor and high-quality protein source. Compared with products flavored primarily with shrimp powder, it offers a more authentic taste and superior nutritional profile. To further support early childhood development, the formula is fortified with five times the calcium content of milk, DHA algal oil, and vitamin B1, creating a synergistic nutritional system that promotes healthy bone growth, cognitive development, and nutrient absorption. To preserve nutritional integrity, the product is manufactured using a low-temperature puffing process rather than frying, reducing added fats and minimizing the formation of harmful compounds associated with high-temperature processing. A multi-stage temperature control system helps retain heat-sensitive nutrients such as DHA and vitamins, ensuring optimal nutritional value. Production takes place in a dust-free cleanroom environment with strict allergen management protocols, while sterile individual packaging and comprehensive quality inspections further guarantee product safety. Sustainability is also embedded throughout the supply chain. South American white shrimp and grains are sourced through traceable procurement systems, with no genetically modified ingredients used. Localized sourcing, standardized eco-friendly aquaculture practices, and lightweight packaging help reduce transportation emissions and material consumption, balancing product quality with environmental responsibility. Designed around the needs of young children, the puffs feature a curved shrimp-shaped form that is easy for small hands to grasp. Their light, melt-in-the-mouth texture helps reduce choking risks, while the natural shrimp flavor and low-sodium recipe are tailored to developing taste preferences. Convenient 6g individual packs are portable, hygienic, and suitable for direct consumption or mixing with milk, making them ideal for home, travel, and snack-time occasions.
Credits
Entrant
Hainan Leyun Biotechnology Co., Ltd.
Category
Branded Content - Healthcare & Pharma
Country / Region
China
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GDICC
Category
Branded Content - Health Food & Beverage
Country / Region
China
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Core Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Freelance
Category
Future Innovation Design - Mental Health Design
Country / Region
United States