NovaSeq 6000Dx — Launch film

We've been asked to craft the launch film for the NovaSeq 6000Dx, enhancing its unique selling points. The aim was to develop a fully artistic take on high-end medical technology. Bringing the story to life in an exciting and engaging way.

To create an aspirational piece of work we've used animation with a hand-crafted look & feel. The style is playful while our visual references remain tailored for a mature, astute audience. The flow of the animation organic and in constant motion.

NovaSeq 6000Dx: The Future of Clinical Genomics is here.