Breaking Down Stigma with NARCAN Nasal Spray

Since 2018, Drury Design and Emergent BioSolutions have partnered together to create marketing content promoting the use and knowledge of NARCAN Nasal Spray. This potentially lifesaving product has the ability to reverse an opioid overdose, keeping victims breathing during the crucial moments before first responders arrive.

Working closely with the client, Drury conceived of a new format for NARCAN videos that would show viewers how everyday people like themselves felt about the product and its crucial benefit—the power to save a life. The first of these "person on the street" videos was produced and shot by our small team in NYC and released online and on Connected TV. They have since been expanded into an ongoing series.