It's Your Life

This beautiful, upbeat and important PSA campaign for The Prostate Cancer Foundation (PCF), created in both English and Spanish for TV, radio and video release, aims to educate and empower men to take control of their health by talking with their doctor about prostate cancer screening.
The "It's Your Life" tagline coupled with the "It's a blood test. Get it done." clarion call-to-action is saving lives nationwide thanks to the staggering 45,000+ TV airings since its launch.
The "It's Your Life: Know Your Risk" PSA speaks directly to the Black community. 1 in 6 Black men will be diagnosed with prostate cancer in his lifetime. It’s a staggering statistic that can be changed by early detection.
For more than 30 years, PCF has funded cutting-edge research that speeds new treatments into clinics, helping patients live longer with fewer complications. PCF is a trusted resource and community for anyone who wants to learn more about prostate cancer.