2023
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Client's Name
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A common concern people have about the COVID-19 vaccine is how quickly it was developed. Despite the vaccine being a result of decades of careful scientific research, many believe that it was developed at “warp speed” and therefore was not properly tested or vetted. To address this concern, Reingold developed a video that illustrates how vaccines have been a part of our lives for centuries, and how the COVID-19 vaccine and booster are part of that history and the product of rigorous scientific research.
The video is targeted to an adult audience and is produced in an animated style reminiscent of the “Schoolhouse Rock” educational videos that adults watched in their youth. This fun, relatable 60-second educational video emphasizes the hundreds of years of research that went into bringing us a safe and effective COVID-19 vaccine.
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Phospho Biomedical Animation
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Video, Commercial & Film - COVID-19-Related
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United Kingdom
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PlusOne®
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Video, Commercial & Film - Animation
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Netherlands
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Moonshine Agency
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Video, Commercial & Film - Documentary
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Australia
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Deutsch NY
Category
Marketing Campaign - Health Campaign
Country / Region
United States