2024
Don't be such a man
Entrant
Boundless Life Sciences
Category
Marketing Campaign - Marketing Campaign / Others__
Client's Name
Men's Health
Country / Region
United States
When asked, 72 percent of men say they would rather be doing household chores, like cleaning toilets, than going to the doctor.
65 percent of respondents said they avoid going to the doctor as long as possible. And the facts and excuses got even worse: lying, avoidance, self diagnosing...the list got long.
We started seeding the idea that Real men see the doctor.
Credits
Entrant
UPMC Health Plan, Insurance Services Division
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant
Boundless Life Sciences
Category
Advertising - Online Ad
Country / Region
United States
Entrant
Toolhouse
Category
Website - User Experience
Country / Region
United States
Entrant
A-Train Marketing
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States