Strong Jaw | Outstanding Innovation of the Year - Wellbeing

Our mission at Strong Jaw is to empower people to take charge of their oral health by offering all-natural, science-backed supplements that not only support stronger teeth and gums but deliver lasting results and broader well-being.

We’re proud to have created the FIRST and ONLY whole food dental supplements on the market, drawing inspiration from the strength and vitality of our ancestors’ teeth, gums and jaws due to a nutrient-rich diet. We ‘put back what the modern world has left out’, replenishing those nutrients missing in today’s ultra-processed American diet through our sustainably sourced supplements.

Our two main products, Tooth Restore and Gum Restore are made from nutrient-rich, animal-based ingredients like liver, bone and marrow, fish eggs, cartilage, thymus, Vitamin D3, and magnesium. Instead of just treating the symptoms of dental health problems, our products are made to tackle the root causes of tooth decay and gum disease.

Our CEO, Drikus Conradie, personally fields all customer service requests (up to 30 each day), giving each customer the benefit of his deep product expertise and passion for health and fitness that our competitors can’t match.

Key highlights to date include:

Genuine results: An independent consumer perception study of Tooth Restore users showed incredible results: 93% said their teeth felt stronger after using the product, 88% said it reduced tooth sensitivity and aches, and 86% said it improved their overall oral health.

Rave reviews: We have over 220 customer reviews (average rating: 4.2/5) on Amazon across Tooth Restore and Gum Restore. Over 70% of customers find our products via organic search. While we don’t market either product for its wider health benefits, customers regularly comment on how the supplements have helped with other persistent issues, such as allergies or poor sleep.

Revenue: After just two years in operation, our annual revenue is currently $1 million and we also maintain a 37% monthly subscription rate for our products - well above the industry average of about 22% on Amazon. While currently only selling in the US, we’re planning to expand globally in 2025.