NAYZILAM Ready

The Nayzilam I AM Ready campaign is designed to empower adult patients with epilepsy who experience seizure clusters. This initiative marks UCB’s first targeted lifestyle advertising effort for the seizure cluster segment, focusing on providing patients with the confidence to engage in everyday activities without the constant fear of experiencing a seizure cluster.
The campaign aims to encourage patients to embrace opportunities they might otherwise avoid, such as enjoying a summer day at the beach, traveling to visit family during the holidays, or even going to college. By reinforcing the message that Nayzilam helps them stay prepared whenever a seizure cluster occurs, the campaign seeks to instill a sense of reassurance and freedom in their daily lives