Intermountain Health Circles

Intermountain Health has been on an upward trajectory, buying healthcare providers in new states and slowly converting them to the Intermountain brand. They are at the forefront of the healthcare industry in promoting and protecting the health of everyone in the communities they serve. Intermountain sees this as an opportunity to tell a new, or updated story. But we approached this as the opportunity to finally tell the story Intermountain should have been telling since the beginning. To bring some soul to an industry many Americans feel has none.​ This integrated campaign helped launch the health network's major rebrand that focused on their longstanding belief in the strength of partnership and overall wellness. R&R Partners created this integrated campaign to align with Intermountain Health’s brand and message. ​​